I got tired of watching small businesses get ripped off.
Hey, I'm Ethan Richards, the founder of Layerly.
Before I started this, I spent months watching mates and local businesses in WA get quoted $5,000… $8,000… even $15,000 for websites that should've cost a fraction of that. These weren't complex platforms. They were simple business sites: a homepage, an about page, a contact form. Stuff that doesn't need a "discovery phase" or a "brand strategy workshop" or six rounds of revisions with a project manager who doesn't actually build anything.
Big agencies charge thousands because they can. They hide behind jargon, stretch timelines over months, and make the whole process feel way more complicated than it actually is. Meanwhile, the small business owner just wants a website that looks professional, works on mobile, and helps them get more customers. That's it.
I watched a tradie mate get quoted $7,500 for a 5-page website. A café owner got told she'd need to spend $4,000 before they'd even start designing. A local gym was paying $200 a month for "maintenance" on a site that hadn't been touched in two years.
That's not a service. That's a shakedown.
No bloated packages. No hidden fees. No six-week timelines for something that takes days. I build clean, fast, modern websites, the kind that actually convert visitors into customers, at prices small businesses can actually afford.
I'm not an agency with 40 employees and an office in the CBD. I'm one person with a small team who are genuinely good at this, who cares about doing right by local businesses, and who refuses to charge "agency rates" for work that doesn't require an agency.
What I quote is what you pay. No surprise fees, no scope creep charges, no 'discovery phase' upsells.
Most sites are done in days, not months. You don't need to wait 8 weeks for a landing page.
Every design decision is made to get you more customers. Not to win a design award.
I'm building a reputation in this community. Your success is my success. It's that simple.
If you're a small business owner who's been quoted something ridiculous for a website, or you've been burned by an agency that overpromised and underdelivered, I get it. That's exactly why Layerly exists.
Send me what you've been quoted.
I'll beat it, and probably build something better.
"Ethan has been incredible to work with. His ability to take an idea and turn it into a fully realised, professional result is truly impressive."
Logan R.
Logan Collective